Completing the Puzzle: 100% Plant-Derived PET
The interest in bio-based plastics falls into two main areas – sustainability and economics, and there is significant overlap between these areas. Many companies including Coca-Cola, Pepsi, Danone, WalMart, Heinz, Nike and others, have initiated sustainability goals including recycled PET (rPET), light-weighting and the most recent introduction of partially bio-based PET. These sustainability goals and programs have been driven by companies’ desires to reduce their environmental footprint and to respond to a growing consumer demand for sustainable and renewable packaging. Non-Government Organizations, such as the World Wildlife Fund (WWF), have also played a large part in raising concerns over traditional petroleum-based packaging materials. The sustainability of packaging is no longer just nice to have or exclusively part of a company’s corporate social responsibility but is seen as a business necessity to attract consumers and protect market share in certain regions.